How Simplicity is Transforming Entire Industries

the evolution of the marketing mix in the book publishing industry As discussed in last weeks’ post, innovation acts as the single core ingredient that is required to spark change and adaptation on a mass scale. Through this concept alone, the potential to evolve and progress entire industries as a whole (e.g. the evolution of […]

Advancing the World through Innovation

Evolution of the Facebook Business Model There is no denying the huge historical impact that social media has made on the way in which the modern world conducts its business and marketing activities, but how have these supposedly “free” services managed to provide such an impactful product and still appear to operate and remain profitable […]

Analysing Kylie Jenner’s Cosmetics Using the Social Media Marketing Framework (SMMF)

Social media has taken the world by storm and has completely reshaped the way in which the modern-day business operates and organises their marketing efforts. The capacity to which social media can influence the minds of a company’s consumer base is undeniable and becomes an extremely powerful tool when implemented strategically. In order to analyse […]

Implementing Online Customer Experience Frameworks

MyProtein Analysis Ever found yourself committed to a three-hour impulsive online shopping expedition (glass of red in hand) surfing the web through potentially hundreds of online stores? How often have you found yourself leaving websites no longer than 15 seconds later in serious disappointment without ever really considering why? In the word of digital marketing, […]

Evolution of eBay’s Brand Proposition to Achieve Continued Growth

Creating and maintaining a successful online e-business is not an easy task and even more so when your largest threat is continuing to remain relevant and profitable within an ever-evolving industry. eBay is a consumer to consumer (C2C) online marketplace that launched in 1995 that still to this day remains one of the leading e-commerce […]

Digital Marketing – a modern day business necessity

In order to understand the concept of Digital Marketing, one would assume an understanding of Marketing in general would be required and at the very least beneficial, right? Marketing embraces a wide array of organisational activities and as a result, often comprises an image that differs greatly from person to person and role to role. […]

Welcome

Welcome to the perpetual story of your typical university student attempting to balance and maintain enough working hours to both live socially and study full-time whilst preserving some level of physical activity to counteract the effects of Canberra’s nightlife. I am currently undertaking my third and final year of study for a Bachelor’s Degree in […]